vay dep han quoc , ao so mi nu han quoc , vay dep han quoc , vuii.vn , carmaz.net , zinspiele.com , takothemes.com , povathemes.com , pinithemes.com , thoi trang nam , toc dep , diem thi dai hoc , tin tuc 24h , giày nam , tạp chí gia đình , hinh su , forex , apvs2013 , tin van 360 , sieu thi sach noi , tin tuc tuoi tre , tin bao , kinh thong minh , nghe sy viet , quanh ban , the gioi nhac viet , vien cong nghe , sao viet travel

Aesop Newspaper Kiosk

The Australian skin care company Aesop is always one to watch for interesting retail design. They’re know for creating interesting spaces in their stores and pop-up locations, often using re- or up-cycled materials. For their first U.S. location they stuck with this winning formula – creating a kiosk in Grand Central Station made with stacks and stacks of editions of the New York Times.

Fast Co Design explains:

The Aesop kiosk is made of roughly 1,800 torn copies of the New York Times. Laid flat, piled up one on top of the other, and held together by a wooden frame, they create little display stands for Aesop’s assorted body scrubs and facial hydrating creams.

What on earth do newspapers have to do with skin care, you ask? The design is “a response to Aesop’s respect for the written word and the history of each city with which it engages,” Aesop writes in press materials. And hey, it beats using the Times to line a bird cage!

This kind of interesting, temporary retail space is great for engaging customers in new ways. As a local example, the Cape Town based store, Church, does a similar thing with an ever-changing theme. It’s all a natural evolution of the pop-up shop idea and an interesting way for new brands to create interest, and existing brands to revitalise their customer experience.

Tags: ,

No comments yet.

Leave a Reply

Single Serving – Console

6a013486c547bd970c0147e0506dfa970b-800wi

This week’s Single Serving selection is an older track, but one from an album I’ve been listening to on a […]

Remix Rugs by Faig Ahmed

Faig-Ahmed-9-650x322

We live in an age where technology blurs the boundaries between creating, sharing and remixing. It is usually only digital […]

Cortex: the 3D Printed Cast

3dcast

3D printing is being incredibly hyped at the moment, with designers and tech geeks looking for all kinds of ways […]

A Classic Braun Design, Reissued

braun-7-thumb-620x418-62601

Like any good design nerd, I have a special place in my heart for Dieter Rams’s classic designs for Braun. […]

Single Serving: Boards of Canada

1f88ca2f

Ok, so I know this week’s music pick is very much an acquired taste, but I decided to go with […]

Recycled Flipflop Animals

Kenya-Sandal-Animals_Darg-5_Fotor_20130509-630x418

My boyfriend was in Kenya last week for a conference and while he was there he picked up a rather […]